What does the "CrossFit Affiliate" model allow gym owners to do?

The CrossFit Affiliate model allows gym owners to operate under the CrossFit brand while maintaining their own business practices. This model empowers individual gym owners to create a unique environment and community that reflects their personal vision, values, and approach to fitness. While they benefit from the established recognition and reputation of the CrossFit brand, they can tailor their services, programming, and business models to meet the specific needs and preferences of their local clientele.

This flexibility is a significant aspect of the affiliate structure, as it encourages innovation and diversity within the CrossFit community, allowing gyms to develop their identity while leveraging CrossFit’s methodology and branding. As such, affiliate gyms can craft personalized training offerings and foster relationships that resonate with their members, while still adhering to the foundational principles of CrossFit.